Building a Trusted Digital Ecosystem
Focused on transparency, privacy, and responsible data practices, this theme explores how trust and ethical governance strengthen brand-consumer relationships in India's digital economy.
PRESENT
Defining the
of Digital Advertising
28
-29
28-29
April
2026
Taj Lands End,
Mumbai
What to Expect at The Summit
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About IDEAS
Indian Digital Engagement & Advertising Summit (IDEAS) 2026 is a leading initiative shaping the next phase of digital advertising and engagement in India. As advertising, technology, and data rapidly converge, the summit convenes leaders across marketing, media, and technology to define the future of India's digital advertising ecosystem.
For the first time, the Internet and Mobile Association of India (IAMAI) and the Indian Society of Advertisers (ISA) have joined forces to create a unified industry forum. This unique collaboration brings together leading advertisers, platforms, publishers, agencies, and technology providers under one roof. By combining ISA's advertiser leadership with IAMAI's digital and technology expertise, IDEAS 2026 represents a powerful alignment of influence, scale, and decision-making authority.
Key Themes
Measurement, Metrics & Accountability
Discussions on measurement frameworks, KPIs, and attribution models that help marketers demonstrate ROI, improve accountability, and drive smarter business decisions.
Content, Creators & Community Commerce
Examines the growing influence of creators and communities, and how authenticity, content ecosystems, and commerce are redefining digital engagement and brand growth.
Artificial Intelligence & Tech Integration
Explores how AI is reshaping content creation, search, personalisation, compliance, and brand strategy - and what it means for marketing in a rapidly evolving ecosystem.
Measurement & ROI in the AI Age
Rethink traditional metrics and delve into advanced, AI-driven attribution models that accurately measure brand impact and cross-channel performance.
The New Media Spectrum
Analyses shifting audience behaviour across emerging platforms and what it means for brands navigating an increasingly fragmented media landscape.
Branding & Creativity in the AI Era
Highlights how human creativity, storytelling, and design innovation remain critical for building distinctive brands in an AI-driven world.
Our Sub-committee
Shantanu Sirohi
Co-founder & CEO,
Interactive
Avenues
Chair, Digital Advertising Committee
(DAC)
Satyan Gajwani
Chairman, Times
Internet
Co-Chair, Digital Advertising
Committee (DAC)
Priya Choudhary
Director, Business
Solutions &
Insights,
Google
Co-Chair, Digital Advertising
Committee (DAC)
Subho Ray
President, IAMAI
Bharat Patel
Former Chairman &
Managing Director,
Procter & Gamble India
Member -
Executive Committee, ISA
Sunil Kataria
CEO & Managing
Director, Godrej
Agrovet
Chairman- ISA
Atul Agrawal
CEO, ISA
Tejas Apte
General Manager - Media
& DMC, South
Asia,
Unilever
Media Forum Chair, ISA
Ankit Desai
Head Media and Digital
Marketing,
Marico
Media Forum Co-Chair, ISA
Why Attend IDEAS 2026?
The advertising landscape is evolving fast. Thriving in it requires clarity, agility, and foresight.
Across two immersive days, explore practical strategies and best practices shaping AI-led advertising, media, data, creativity, and performance marketing.
Designed to foster cross-functional dialogue, the summit enbales leaders to align business ambition with technology capability and shape industry standards.
Decision-makers across sectors will engage in outcome-focused discussions on brand building, performance, AI adoption, and measurement, grounded in real business challenges.
Supported by ISA and IAMAI leadership, IDEAS 2026 brings together the decision-makers steering India's digital ad spend and shaping the future of media and marketing.
Who should Attend?
IDEAS 2026 is curated for senior decision-makers and ecosystem leaders shaping strategy, investments and adoption across the digital advertising value chain:
Advertisers &
Brands
CMOs, Marketing Directors, Digital Marketing Heads, Performance & Growth Leaders, Brand Owners
Agencies
CEOs, Founders, Technology Leaders, Creative Directors, Strategy Heads and Performance Marketing Leaders
Publishers &
Platforms
Heads of Media houses, digital publishers, OTT platforms and social media platforms
Technology &
Solution Providers
MarTech and AdTech companies, AI firms, CX platforms, data and analytics providers, emerging technology leaders, CTOs, CDOs and CIOs
The IDEAS Partnership Advantage
Engage India's Top Advertising Decision-Makers
Showcase Innovation &
Industry
Thought Leadership
Build Strategic Media &
Technology
Partnerships
Maximise Brand Visibility & Engagement
Access a Curated Digital Leadership Audience
Shape the Next Techade of Advertising
Who
Should
Partner
IDEAS 2026 is designed for organisations that play a critical role in shaping the digital advertising ecosystem and drive innovation across marketing and customer engagement.
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Technology Platforms
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Martech and Adtech Providers
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Data and Analytics Companies
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Media and Publishing Platforms
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Advertisers, Agencies, AI Companies and Enterprises
Engagement Formats
